Content Specialist, Healthcare Consumer Experience

Join one of the nation’s leading and most impactful health care performance improvement companies. Over the years, Health Catalyst has achieved and documented clinical, operational, and financial improvements for many of the nation’s leading healthcare organizations. We are also increasingly serving international markets. Our mission is to be the catalyst for massive, measurable, data-informed healthcare improvement through:

- Data: integrate data in a flexible, open & scalable platform to power healthcare’s digital transformation​

- Analytics: deliver analytic applications & services that generate insight on how to measurably improve​

- Expertise: provide clinical, financial & operational experts who enable & accelerate improvement​

- Engagement: attract, develop and retain world-class team members by being a best place to work​

Role: Content Specialist, Healthcare Consumer Experience
Team: Patient Engagement
Location: US Remote

Travel:

**This position is currently not eligible for visa sponsorship**
Summary:

Join us on the frontlines of translating behavioral science into action, and action into improved outcomes for both patients and the health organizations that serve them. We’re looking for a creative thinker and versatile writer who can apply consumer science (how + why people make healthcare buying decisions) to create patient-facing content that motivates people to get the care they need — then use key learnings to shape our client-facing technology and its positioning in the market.

In this role, you’ll use our proprietary psychographic segmentation model to develop clinical and marketing outreach on behalf of clients, finding creative ways to scale personalization — without sacrifice to quality or brand alignment — using AI. You’ll also partner with Product stakeholders to turn content and campaign learnings into platform improvements, and with Marketing and Sales teammates to tell a differentiated story of healthcare consumerism to executive audiences.

Today, our clients see us as experts whose technology and collaboration enables them to get their patients to act. Tomorrow, Health Catalyst will lead the charge in our industry, using consumer science to make patients feel more seen and known in their healthcare than ever before, while enabling provider organizations to deliver richer experiences. You will play a pivotal role in delivering on this vision, making a direct impact on patient experience, the product roadmap, client retention and growth, and healthcare at large.

What you’ll be doing:
This is a writing-first role (~80%), focused on strategic and high-impact content:
B2B & B2B2C Content Creation

- Develop content that supports:
- Healthcare buyers and decision-makers

- Executive (C-suite) audiences

- Product and go-to-market initiatives

- Create assets such as:
- Thought leadership (POVs, white papers, executive narratives)

- Sales enablement materials (one-pagers, messaging frameworks)

- Brand and campaign copy

Thought Leadership & Executive Storytelling

- Write content that positions Health Catalyst as a leader in healthcare transformation

- Support executive-level messaging and ghostwriting

- Help shape narratives that influence market perception and category creation

Strategic Messaging & Positioning

- Translate complex healthcare and technical concepts into clear, differentiated messaging

- Support product marketing and brand initiatives across teams

- Ensure consistency across all external communications

Cross-Functional Collaboration

- Partner with:
- Product Marketing (positioning and narrative development)

- Brand Marketing (campaigns and messaging)

- Sales (enablement and buyer-facing content)

- Contribute insights that improve go-to-market strategy and messaging effectiveness

Performance & Optimization

- Evaluate content effectiveness and refine messaging based on engagement and outcomes

- Continuously improve clarity, reso