Content Specialist

Job Description - Content Specialist Division / Department: Marketing Reports to (position): Senior Marketing Manager Level / Grade: Individual Contributor Location: Candidate must be located in the US Employment Type: Full Time, Exempt Work Conditions: Remote Office Environment Travel: Minimal Telecommute: Yes Minimum Education Req: Two or four-year college degree, or equivalent combination of education and experience, in journalism or related position Years of Experience: 2+ years of experience in a similar or related position
ABOUT THE CE SHOP

The CE Shop is a leading online education provider for real estate professionals, delivering pre-licensing, exam prep, post-licensing, and continuing education courses nationwide. Our marketing team drives the awareness and growth that connects thousands of learners to their next career milestone — and great content sits at the center of everything we do. Position Summary We’re looking for a skilled and adaptable Content Specialist to join our marketing team. In this role, you’ll execute written content strategies across channels — blogs, emails, webinars, ebooks, video scripts, social content, sales campaigns, and more — that drive revenue and move users toward clear, intent-driven actions.

This is not a role for someone who waits for a brief to write. We’re looking for a writer who thinks strategically, moves quickly, partners cross-functionally, and embraces AI as a core part of their workflow. You’ll work closely with the Senior Marketing Manager and broader marketing stakeholders to ensure content supports campaign timelines, enables downstream teams, and maintains a strong and cohesive brand voice.
Essential Functions / Job Responsibilities:
Content Strategy & Execution

- Execute written content strategies aligned to revenue, thought leadership, and marketing objectives within defined lines of business, ensuring work is delivered on time and supports broader campaign timelines.

- Develop high-quality written assets across formats — blogs, ebooks, emails, webinars, sales campaigns, video scripts, social content, and more — that generate revenue and move users toward clear intent-driven actions.

- Partner with Marketing stakeholders to plan, sequence, and deliver content that enables downstream execution across teams.

- Apply SEO principles and best practices to content where applicable, in partnership with the Digital Marketing team.

Downstream Impact & Cross-Functional Collaboration

- Create content that serves as the foundational asset for multi-channel campaigns, maintaining a strong and cohesive brand voice, with the understanding that delayed delivery directly impacts the execution timelines of other teams.

- Repurpose and tailor content across channels while maintaining consistent messaging and meeting agreed-upon production schedules.

- Communicate proactively with stakeholders when timelines or scope shift, and help problem-solve to keep campaigns on track.

AI-Enabled Content Production

- Use AI tools (Claude, ChatGPT, Microsoft Copilot, and others) as a required component of your workflow — for brainstorming, outlining, drafting, and revisions — to improve efficiency, explore multiple angles, and tighten messaging.

- Apply strong editorial judgment to all AI-assisted output to ensure it reflects The CE Shop ’s brand voice, accuracy standards, and audience expectations. AI accelerates the work; your judgment defines the quality.

- Identify which content projects are appropriate for heavier AI assistance vs. those requiring more original, human-led development, and calibrate your approach accordingly.

- Participate in ongoing AI tool training and contribute to refining shared prompting templates, workflows, and best practices across the content team.

- Stay current on emerging AI writing tools and proactively surface new capabilities that could benefit the team’s productivity.

Skills Required:
Writing & Content Skills

- 3+ years of professional wri