Content & Lifecycle Marketing Manager

Job Position: Content & Lifecycle Marketing Manager

Company: Pro Coffee Gear

Location: Remote (Anywhere)
Full - Time

About Us: Pro Coffee Gear is a thriving e-commerce company located on our scenic 20-acre ranch in Austin, Texas. We specialize in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. Our dedication to excellence extends beyond our products; we're committed to building a talented team that shares our passion for coffee and exceptional customer service.
Job Description:

We’re looking for a Content & Lifecycle Marketing Manager who can own the full storytelling engine of our brand across email, lifecycle flows, content strategy, and video-first creative .

This role blends creativity with performance: you’ll develop content that grows our audience, produce video and written assets that educate and inspire, and build lifecycle marketing programs that turn first-time buyers into loyal customers.

You’ll be at the center of how we communicate with customers from discovering us on social or through content, to browsing the site, to making a purchase, to coming back again.

If you love coffee, content, and building a brand people truly connect with, you’ll thrive here.
What You’ll Own
Email & Lifecycle Marketing (40%)

- Own the full email and SMS strategy and calendar (campaigns + automated flows).

- Develop segmentation and personalization strategies to increase LTV and retention.

- Build and refine lifecycle programs:

-
- Abandoned browse & cart

- Post-purchase education

- Loyalty & VIP

- Winback

- Welcome/onboarding

-
D
esign A/B tests to optimize creative, messaging, and conversion.

- Partner with Growth to align emails with product launches and promotions.

Content Strategy & Development (40%)

- Own the overall content calendar across social, email, landing pages, and UGC.

- Create high-quality content that connects with coffee enthusiasts and café owners.

- Write scripts, website copy, blogs, landing page messaging, and content briefs.

- Build content pillars that establish authority: education, how-to guides, product reviews, comparison content, café buildout content, etc.

- Collaborate with product and growth teams to develop messaging for launches, events, and campaigns.

Video Production & UGC/Creator Support (20%)

- Plan, script, shoot, and edit short-form videos (IG Reels, TikTok, YouTube Shorts).

- Capture product demos, educational content, behind-the-scenes footage, and story-driven content.

- Create UGC-style content to support paid ads, social media, and email.

- Coordinate with influencer/UGC creators and edit/repurpose their content.

What Success Looks Like

- Email and SMS become one of the company’s top revenue channels.

- Strong, consistent storytelling across channels that elevates the brand.

- Clear, engaging video content that boosts engagement, conversions, and trust.

- Lifecycle flows that increase repeat purchase rate and average order value.

- UGC and content that improves paid ad performance and lowers CAC.

- A content engine that supports sales, SEO, and product launches.

What You Bring

- 4-6 years of experience in DTC/e-commerce marketing, content, or lifecycle marketing.

- You are an amazing writer

- Demonstrated experience r unning email campaigns and automated flows in tools like Klaviyo, Shopify or HubSpot.

- Strong writing skills from conversion-focused copy to brand storytelling.

- Experience producing and editing video content (e.g., short-form vertical).

- You are experienced in content email, especially in creating engaging content.

- Ability to manage content calendars across channels with consistency.

- Comfortable with basic analytics (GA4, Klaviyo dashboards, attribution tools).

- Highly organized, proactive, and energized by a fast-paced growth environment.

- No need for management experience

- Bonus: experience with SEO content, influencer/UGC management, or coffee industry b