Content Growth Strategist

CONTENT GROWTH STRATEGIST

Fresh Prints ' email channel is our oldest and highest potential channel, but it’s being under leveraged.

We have a strong technical foundation, but we’re missing a great content layer: emails that land at the right moment in the right way and create real value for those on our list.

We're looking for an Email & SMS Strategist who is first and foremost a great marketer - someone who understands what makes an email get opened, get read, and drive a click. You'll own both our campaign emails and our lifecycle program.

What You'll Own

Campaign Email Content

- Own email conceptualization - final say on subject lines, preview text, headers, body, CTAs across all of Fresh Prints ' major marketing moments

- Work with our brand and creative teams on the design and copy

- Develop a campaign email content calendar that ladders into the broader marketing calendar, ensuring email amplifies the right message at the right time

- Own A/B testing for subject lines, content approaches, and CTAs, with the discipline to learn from the results and apply them

- Write emails that resonate with a college-age audience, not generic marketing emails, but content that feels like it's actually written for them

Lifecycle Email Program

- Own the strategy and content for Fresh Prints ' lifecycle email flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back

- Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where we're leaving engagement on the table

- Write and test improved lifecycle email content

- Build flows that feel like a conversation with the customer, not a drip sequence that someone's getting because they checked a box

Deliverability & Performance

- Monitor deliverability metrics - open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates - and maintain a healthy sender reputation

- Follow email deliverability best practices: list hygiene, warm-up protocols, segmentation for engaged vs. unengaged audiences, suppression management

- Report on email performance on a regular cadence - what's working, what isn't, and what you're changing based on the data

- Bring a point of view on performance: not just 'open rate was 28%' but 'here's what that tells us about the subject line approach, and here's what I'm testing next'

Who You Are

- You're a strong marketer, and you know it. Your subject lines get opened. Your body copy gets read. Your CTAs get clicked. You have a feel for what makes someone actually engage with an email, not just glance at it before archiving

- You understand lifecycle marketing at a real level - you know the difference between a nurture email and a conversion email, and you write them differently

- You're fluent in email as a channel: you know what deliverability means, you care about list health, and you can look at an open rate and know whether it's a subject line problem or a segmentation problem

- You work well with technical partners.

- You have good content instincts that go beyond email - you understand what Fresh Prints ' audience cares about and you can translate that into messaging that lands

- You're comfortable with data

Requirements

- 2-4 years of experience in email marketing, lifecycle marketing, or a closely related role where writing was a primary responsibility

- Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar)

- Demonstrated understanding of lifecycle email programs: welcome series, post-purchase flows, re-engagement, cart abandonment

- Comfort with email performance metrics: open rate, CTR, unsubscribe rate, deliverability indicators - and the ability to draw insights from them

- Strong written communication - you write clearly and with personality, not in marketing speak

- Experience writing for a consumer audience is a st