Content Creator & Copywriter

This is a remote position. About Us Virtue Health istransforming howmid-size employers self-fund through grouppurchasing. Our flagship Private Stop Loss Consortium gives employers the power to share risk, cut volatility, and unlock better benefits. We bring transparency and real control to healthcare spending, and we are just getting started. We are growing fast, and we only grow with the best. That means people who bring integrity, accountability, and a relentless drive to improve every single day. Here, youwon’tjustfilla role. You will shape it, own it, and make it yours in an environment that backs you to do your best work. Our valuesaren’ta poster on the wall.They’rehow weoperate: Be Virtuous. Be Accountable. Do Whatever It Takes. Be Consistent. Grow Every Day. Ifthat’showyou’rewired, keep reading. The Role Virtue Health is building a content engine in a space that has almost none, and you are the person who will run it. As our Content Creator and Copywriter, you own the words and the aesthetics across every channel weoperate:social media, email campaigns, and broader marketing initiatives. We will give you context, information, and direction, and then we expect you to take it and run. You do not wait to behandeda finished brief. You absorb what we know about our audience, our product, and ourmessageand you turn it into content that cuts through. In your first90 days, you will have refreshed our LinkedIn presence, launched a consistent publishing cadence, written and deployed at least two email campaigns, and shown us that you can produce strong content independently with minimal back-and-forth. By day 90, our marketing output will look, sound, and perform like a brand thatmeans business. WhatYou’llDo You’llhit thegroundrunning.Here’swhat that looks like: - Create and publish original content across LinkedIn, Instagram, and any other channels weoperate, maintaining a consistent cadence and a visual and copy identity that is unmistakably Virtue Health - Write copy for email marketing campaigns from subject lines to full sequences, including nurture emails, adviser-facing communications, campaign launches, and re-engagement flows - Produce campaign copy and creative assets for broader marketing initiatives: landing pages, promotional announcements, event materials, sales enablement content, and anything else the business needs - Work independently to develop content ideas and angles from raw information: we will point you at a topic, a product update, or an industry trend, and you will figure out how to make it compelling and relevant to our audience without needing us to pre-chew it for you - Design or direct the visual assets thataccompanyyour content, including graphics, carousels, cover images, and short-form video edits, using tools like Canva, Adobe Express, or equivalent - Develop andmaintain Virtue Health ’s content identity across formats: copy tone, visual language, and platform-specific style so every piece we publish feels intentional and consistent - Repurpose content intelligently across formats: a podcast takeaway becomes a LinkedIn carousel, a campaign becomes a newsletter, a client result becomes a story worth telling - Track performance across channels and campaigns and use real data to decide what to keep, cut, and test next What You Bring Must-Haves - 3+ years of hands-on content creation and copywriting experience, with a portfolio that shows both strong writing and real aesthetic sensibility across social and email formats - Proven copywriting chops across multiple formats: social posts, email subject lines and body copy, campaign copy, and short-form marketing content. Your writing is clear, punchy, and built for the platform it lives on - The ability to take a topic or a set of information and produce strong content independently without needing a fully formed brief. You are a self-starter who figures things out, not someone who waits to be