Consulting: Senior Go-To-Market Strategy Manager (B2B)

Who We Are 

Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.

Who We’re Looking For

Marketbridge is looking for a Senior Go-To-Market Strategy Manager to join our Go-To-Market team to lead client engagements across marketing and sales disciplines, with a focus on revenue strategy and helping client organizations achieve their go-to-market goals by: 

- Leading end to end project execution, including internal and external stakeholder management

- Leading client meetings to present consulting deliverables

- Developing and executing project plans to meet client and project objectives within defined scope / timeframe

- Delivering recommendations through routes-to-market and strategic assessments   

- Designing future state sales and partner strategy   

- Developing sales coverage models, job roles, and commercial organization structures   

- Integrating GTM through a combination of people, process, and technology  

- Designing modern marketing strategies including audience segmentation, value propositions, demand-generation recommendations, and lifecycle engagement approaches.

- Building marketing performance frameworks, KPIs, and operating models to help organizations optimize spend, improve ROI, and strengthen marketing’s contribution to revenue.

- Creating financial models to support recommendations  

Responsibilities

- Go-to-Market and Industry Expertise: Adept at developing solutions for clients in the Go-to-Market space including B2B channel strategy, B2B sales strategy & operations andmarketing strategy & operations.

- Project and Client Management: Serve as the primary point person responsible for engagement delivery, managing project timelines, workstreams, deliverables, team members and clients to a satisfactory outcome. 

- Strategic Analysis and Presentation Development: Develop and test hypotheses, research, craft solutions, and present findings to our clients, ultimately building consensus through fact-based narratives.  

- People Management:  Manage analyst and consultant level resources on project engagements  

Qualifications

- Prior management consulting experience required

- Extensive business experience concentrated in customer facing functions such as sales, customer success, channel partnerships etc.

- Has a bachelor’s degree in a related field, with an MBA or master’s degree preferred

- Has 3-4 years of consulting experience and experience leading engagements large complex organizations (e.g.Fortune 500)

- Can contribute to all aspects of the project lifecycle from hypothesis development to final presentation of deliverables, with leadership/ownership of multiple specific workstreams

- Excellent oral and written communication / presentation skills

- Can manage internal and external stakeholders while supporting projects end-to-end 

- Has a strong foundation in Microsoft Office tools (particularly Excel and PowerPoint) and project collaboration tools (such as Monday.com) 

The Ideal Candidate Will:

- Show extreme curiosity, with a love of continuous learning, a willingness to ask questions, and an interest in new tools and techniques  

- Be an intellectually stimulated problem solver, a quick learner, a critical thinker, and an independent self-starter who can turn ambiguity into results  

- Be a true team player with a positive attitude, who is comfortable collaborating on projects to deliver top quality work to our clients  

- Have a strong leadership drive, a contagious enthusiasm for the