Community Outreach & Events Lead (BrightLife Kids LA)
Love being out in the community, public speaking, and making a real difference in the lives of kids and families? Brightline is looking for a high-energy, autonomous Community Outreach & Events Lead to be the face of our BrightLife Kids program in Southern California! If you thrive on building deep local partnerships, commanding a room, and advocating for youth mental health, we want you on the ground with us!
In this role, you have the exciting opportunity to be a critical part in advancing the mission of the partnership with Brightline and the Children and Youth Behavioral Initiative (CYBHI) . The State of California selected Brightline — out of more than 450 vendors — to provide free virtual behavioral health services to families with children ages 0–12. This program, BrightLife Kids , launched January 1, 2024, and offers a modern, easy-to-use digital experience with live coaching, personalized resources, parent peer communities, and local referrals — all at no cost to families or the community.
As a Community Engagement Lead, you will be driving the adoption of BrightLife Kids across complex community ecosystems. This is a high-autonomy role designed for a professional who thrives on building high-level partnerships and influencing public health strategy. You won't just execute an established plan; you will proactively identify opportunities, contribute to program design, and serve as a primary thought partner to senior external stakeholders. You will also spend time out in the field, interacting directly with families and communities looking for behavioral health support.
Explore our impact:
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Website: brightlife.kids/ca
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Instagram: @brightlifekids
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LinkedIn: linkedin.com/showcase/brightlife-kids/
Responsibilities:
Strategic Marketing and Partnership Strategy:
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Develop comprehensive outreach and marketing strategies tailored to the specific demographics, cultures, and ethnicities of the target county.
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Create a partnership strategy that fosters mutual referrals, positioning BrightLife Kids as a valuable resource within the community.
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Build and nurture long-term relationships with senior external partners, including county health officials, school district leadership, and executive directors of major community-based organizations
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Operate with significant autonomy, managing a regional portfolio and presenting comprehensive updates and strategic recommendations at key milestones.
Community Outreach and Engagement/Health Education/Health Promotion:
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Develop and adapt outreach and marketing strategies that span diverse and complex ecosystems, ensuring programs resonate across multiple stakeholder types
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Proactively identify service gaps and market opportunities; contribute to the design of new assets and engagement tactics
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Leverage existing networks and research methods to identify contacts within the target county, utilizing platforms such as Google, LinkedIn, and school district websites.
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Navigate and persuade varied audiences—from grassroots community groups to executive-level public health boards and School and Office of Education Boards —to align on shared goals for child mental well-being.
Field Marketing and Event Participation:
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Lead and participate in high-visibility activation in-person events, online webinars, and school fairs, acting as a respected advocate for the BrightLife Kids mission.
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Provide informative materials and engaging discussions to educate parents about the importance of child mental well-being and the services offered by BrightLife Kids.
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Distribute branded swag and conduct webinars or in-person sessions to increase awareness and engagement.
Performance Tracking and Reporting:
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Track key metrics related to outreach, engagement, and conversion rates.
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Regularly report progress, insights, and recommendations to manager, marketing team and upper management to inform decision-making and optimize strategies.
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