Chief Performance & Growth Officer (CPO/Growth)

Our client, Institute of Metacognitive Programming (IMCP), is looking for an experienced professional to join their team as the Chief Performance & Growth Officer . This is a full-time remote position (U.S. timezone preferred, or flexible). Executive role .
Company Context & Mission

Institute of Metacognitive Programming (IMCP) delivers training and certification in Metacognitive Programming, a coaching and leadership methodology focused on shifting internal thought-emotional patterns to enable sustainable change.

IMCPs vision is to scale its methodology globally, helping professionals, coaches, and leaders achieve transformation through ontological approaches grounded in psychology, neuroscience, and philosophy.

As IMCP grows its digital footprint (online courses, certifications, group coaching, subscriptions, etc.), it needs a top-tier growth executive to lead performance, funnel optimization, growth hacking, and revenue acceleration.
Role Purpose

This role exists to translate IMCPs mission into measurable revenue and impact growth . The Chief Performance & Growth Officer is responsible for building, measuring, and scaling growth systems (funnels, analytics, experimentation) that reliably convert prospective learners/coaching clients into paying customers and drive retention and upsells.

They will embed a culture of data-driven performance into every part of marketing, product, and operations, while aligning with IMCPs philosophical and transformation-oriented DNA.
Key Responsibilities/Mandate

- Growth Strategy & Planning  - Define and own the growth roadmap (customer acquisition, retention, upsell) aligned with the companys strategic goals.
 - Identify high-leverage growth channels (paid, organic, partnerships, affiliates) and scale testing.
- Build and implement company-wide performance frameworks and OKRs.

- Lead annual planning and monthly performance reviews.

- Align creative, tech, and financial teams under one coherent growth system.

- Balance mission impact with financial excellence.

- Develop and validate new monetization vehicles that expand impact (certifications, B2B licensing, low-ticket products).

- Manage strategic relationships with top publishers, global distribution partners, platforms, and affiliate networks.

- Funnel Design & Optimization  - Architect multi-stage funnels (lead magnet nurture conversion retention/upsell).
 - Conduct rigorous A/B testing, cohort analysis, conversion optimization.
 - Optimize CAC (Customer Acquisition Cost), LTV (Lifetime Value), churn, payback period, etc.

- Performance Management & Analytics- Build and maintain dashboards, KPIs, and reporting across all growth channels.
- Monitor real-time metrics, identify bottlenecks, drive corrective action.
- Own the P&L across all revenue streams (books, programs, events, media).

- Forecast revenue, set monthly/quarterly targets, report to leadership.
- Oversee digital infrastructure including LMS, CRM, membership ecosystems, and community apps.

- Drive continuous optimization of acquisition funnels, engagement loops, and retention cohorts.

- Implement human-centered design principles across digital touchpoints.

- Evaluate and integrate emerging technologies (AI, Web3) in alignment with mission and simplicity

- Growth Hacking & Experimentation- Run rapid experiments and pilot programs to test new marketing, pricing, product, or distribution ideas.
- Work cross-functionally with product, content, operations to execute growth experiments.

- Team Leadership & Capability Building- Recruit, mentor, and lead a team (data analysts, funnel managers, growth marketers).
- Instill a culture of accountability, experimentation, and continuous improvement.
- Build a data-driven yet heart-centered culture of transformation and excellence.
- Codify and champion a values-based, heart-centered company culture rooted in transformation and excellence.

- Develop talent pipelines, mentorship pathways, and suc