Chief Marketing Officer

Job Title: Chief Marketing Officer (CMO)
Location: Remote (Worldwide)
Reporting To: Global CEO
Department: Marketing
Employment Type: Full-time.

Key Responsibilities:

Strategic Leadership

- Develop and implement a comprehensive marketing strategy aligned with ACE’s fintech evolution and global expansion roadmap.

- Collaborate with C-suite executives on corporate transformation projects, go-to-market strategies, and customer-centric innovations.

- Represent Marketing in executive and board-level discussions, providing insights on market trends, customer behaviour, and brand performance.

Performance & Growth Marketing

- Lead customer acquisition efforts across digital channels (Google, Meta, TikTok, programmatic, etc.) with a focus on optimizing ROAS and CAC.

- Design and monitor quarterly marketing OKRs and KPIs, including customer acquisition targets, market penetration rates, and retention benchmarks.

- Drive user acquisition in key launch markets such as the USA, New Zealand, and the Middle East, while optimizing performance in existing regions.

Team Leadership & Capability Building

- Lead and inspire a multifunctional marketing team including digital, content, brand, CRM, product marketing, and analytics specialists.

- Build team capacity and foster a high-performance culture with clear accountability, innovation, and continuous learning.

- Coach and mentor senior marketing talent in Pakistan and across ACE’s global marketing functions.

Brand Strategy & Customer Engagement

- Define and evolve ACE’s global brand identity and value proposition while ensuring alignment with regional nuances and compliance frameworks.

- Oversee content strategy, social media engagement, and community-building efforts across platforms and geographies.

- Promote a data-driven approach to lifecycle marketing, CRM, and personalization to enhance customer LTV and loyalty.

Product & Innovation Collaboration

- Work closely with Product, Data, and Technology teams to ensure the marketing funnel aligns with product features, UI/UX improvements, and customer journey insights

- Identify customer needs in new regions and adapt marketing messaging to local contexts while maintaining global brand consistency.

Qualification:

Required Qualifications & Skills
- 10+ years of marketing experience, with at least 5 years in a senior leadership role in fintech, digital payments, or high-growth tech environments.

- Proven experience in performance marketing, brand leadership, customer acquisition and retention at scale.

- Strong understanding of diaspora and ethnic community marketing in regions like UK, Europe, GCC, and North America.

- Experience in managing remote teams and international campaigns.

- Highly analytical with comfort using marketing analytics tools and platforms (Google Analytics, Looker, HubSpot, etc.).

- Excellent communication, stakeholder management, and cross-functional collaboration skills.

- Willingness and ability to travel frequently to Islamabad, Rawalpindi Pakistan.

Preferred Attributes
- Prior experience working with remittance, cross-border fintech, or mobile-first financial products.

- Understanding of regulatory compliance and cultural sensitivities in multi-region campaigns.

- Entrepreneurial mindset with an appetite for innovation and growth-stage transformation.

ACE Money Transfer Profile:

Originally posted on Himalayas