Business Operations Analyst - Digital Marketing / Analyste des opérations - Mark
This is a remote position.
ABOUT DTC CANADA:
DTC Canada is a unique digital transformation strategy and software implementation company, specializing in driving digital maturity for small and medium-sized enterprises (SMEs). Our core services include digital maturity assessments, strategic roadmaps, and the implementation of software solutions such as ERP, CRM, HRIS, and eCommerce platforms. In addition, we provide data security solutions and comprehensive user training to ensure seamless adoption. We are committed to working closely with our clients to understand their unique needs, delivering tailored solutions that strengthen their technology infrastructure and accelerate their digital transformation. With a client-centric approach and a team of dedicated experts, we strive to deliver exceptional results that drive growth and innovation for both our clients and our organization.
Job Summary:
As aBusiness Operations Analyst - Digital Marketing, you will play a pivotal role in optimizing digital marketing initiatives, enhancing lead generation efforts, and ensuring that the company’s digital operations align with broader business objectives. Leveraging data-driven insights, you will help the marketing team execute strategies that drive high-quality traffic, improve conversions, and ensure the efficient management of digital marketing campaigns. This position demands a strong analytical mindset, experience with SEO, SEM, and campaign management, and the ability to collaborate effectively across departments.
Key Responsibilities:
1. Digital Marketing & Lead Generation:
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Analyze, plan, and implement lead generation strategies to attract high-quality leads and drive conversions.
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Collaborate with the marketing team to design and optimizeSEO (Search Engine Optimization)andSEM (Search Engine Marketing)campaigns aimed at increasing visibility, improving search rankings, and maximizing return on investment (ROI).
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Use data-driven insights to refineemail marketing,pay-per-click (PPC), andsocial mediastrategies for enhanced audience engagement and improved performance metrics.
2. Website Maintenance & Content Creation:
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Oversee the maintenance of the company website, ensuring all content is up-to-date, optimized for search engines, and user-friendly.
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Implement and enforce on-page SEO best practices, including keyword integration, metadata management, and improving site navigation for better user experience.
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Work with the content team to create and manageSEO-optimized content, including blog posts, landing pages, and other digital assets, to drive organic traffic and support lead generation goals.
3. Campaign Management:
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Plan, execute, and monitor multi-channel digital marketing campaigns, includingGoogle Ads,Facebook,LinkedIn, and other relevant platforms.
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Develop and trackkey performance indicators (KPIs)to measure the effectiveness of campaigns and marketing strategies. Make data-driven adjustments to improve results and ROI.
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Work closely with cross-functional teams to ensure that digital marketing initiatives align with overall business goals and marketing objectives.
4. Client Project Support:
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Providesubject matter expertisein SEM, SEO, and campaign management for client projects, offering actionable insights and recommendations based on industry trends and performance data.
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Collaborate with the client services team to help develop and deliver marketing strategies that are data-informed and aligned with client expectations and goals.
À PROPOS DE DTC CANADA :
DTC CANADA est une entreprise de stratégie de transformation numérique et de mise en œuvre de logiciels, spécialisée dans la stimulation de la maturité numérique des petites et moyennes entreprises (PME). Nos principaux services comprennent des évaluations de la maturité numérique, des feuilles de route stratégiques et la mise en œuvre de solutions logicielles telles que les plateformes ERP, CRM, HRIS et eCommerce. En outre