Business Development Representative

Role Summary

The Business Development Representative (BDR) is a critical member of the NXTThing sales team, responsible for building and maintaining top-of-funnel pipeline that feeds our Business Development Directors. This is not a passive coordination role.The BDR owns outbound prospecting, conference lead follow-up, and long-cycle nurture sequences that keep NXTThing visible with the right buyers at the right moments.

This role is a strong fit for someone who:

- Is energized by research, outreach, and finding the right door into a target account

- Communicates with confidence and professionalism

- Understands (or is eager to learn) the TA Technology and talent acquisition solutions landscape

- Wants a clear path toward a full-cycle sales or marketing support role

Core Responsibilities

- Cold Outreach & ICP Prospecting

- Build and maintain targeted prospect lists within defined ICPs using tools such as LinkedIn Sales Navigator, Apollo, PipeDrive CRM, and various resources to perform proper research

- Execute high-quality, personalized outbound sequences via email, phone, and LinkedIn — prioritizing relevance over volume

- Research target accounts and contacts to inform messaging (recent news, hiring activity, org changes, technology stack signals)

- Achieve weekly activity targets for outreach volume, connection requests, and conversations initiated

Conference & Event Follow-Up

- Own the post-conference lead process from target list or badge scan to qualified meeting, working in partnership with the BDD who attended the event

- Segment and prioritize conference contacts by ICP fit, title, and conversation quality within 24-48 hours of event close

- Execute timely, personalized follow-up sequences tailored to the event context and individual conversations

- Track conversion rates from conference lead to meeting booked and report on outcomes after each event

Nurture & Long-Cycle Outreach

- Manage a structured nurture program, in partnership with marketing, for prospects who have expressed interest but are not yet ready to engage, including past demos, RFP participants, and multi-touch sequences

- Monitor trigger events (leadership changes, company growth signals, job postings, press releases) and activate timely outreach accordingly

- Maintain consistent touchpoints with warm contacts across multi-month buying cycles without losing relevance or momentum

- Collaborate with BDDs to ensure no relationship gaps exist between active sales conversations

Pipeline Support & Coordination

- Schedule discovery calls and meetings on behalf of Business Development Directors, managing logistics across time zones and complex calendars

- Support RFP and proposal preparation by gathering research, pulling CRM data, and coordinating internal inputs as needed

- Maintain accurate, up-to-date records for all prospect interactions, sequences, and pipeline stages in CRM

- Assist in preparing pre-call briefs, account summaries, and meeting prep materials for the sales team

Brand & Content Amplification

- Engage with and amplify NXTThing content on LinkedIn to increase brand visibility within target buyer audiences

- Share relevant industry content, event recaps, and thought leadership on behalf of or alongside the sales team

- Support the development of outreach templates, sequence messaging, and sales enablement materials

What You Bring
Required

- 1–3 years of experience in a BDR, SDR, sales coordination, or similar outbound-facing role

- Strong written communication skills — capable of crafting outreach that is concise, personalized, and professional

- Familiarity with CRM platforms (PipeDrive, Salesforce, HubSpot, or equivalent) and sales engagement tools

- Organized and detail-oriented with the ability to manage multiple sequences and priorities simultaneously

- Comfort operating independently in a remote environment with a high degree of self-direction

Preferred

- Exposure to TA or HR technology, RP