Business Development Executive (WFH)

About the job: Key responsibilities: 1. Develop and execute lead-generation outbound strategies and campaigns that align with business objectives and drive revenue growth. 2. Design, implement, and optimise multichannel marketing campaigns to generate high-quality leads, including cold email marketing, calling, LinkedIn outreach, and WhatsApp. 3. Deliver a weekly set number of SQL's, MQL's, and meetings via outbound marketing motion, being accountable for the results 4. Conduct thorough market research and competitor analysis to identify target audience segments, key trends, and opportunities for lead generation. 5. Collaborate closely with the content marketing team to develop and optimise high-quality lead generation outbound messaging 6. Implement lead nurturing programs to cultivate prospects and drive conversions, leveraging marketing automation and CRM tools. 7. Analyse and report on the performance of lead generation campaigns, providing insights and recommendations to optimise marketing effectiveness and increase ROI. 8. Collaborate with the customer sales team to ensure seamless lead handoff and alignment between marketing and sales processes. 9. Stay up to date with industry trends, best practices, and emerging technologies in demand generation, and apply them to improve campaign performance and overall marketing strategies. 10. Manage client relationships, with the ability to strategise and present cohesively. Who can apply: Only those candidates can apply who: - have minimum 1 years of experience Salary: ₹ 4,20,000 - 6,00,000 /year Experience: 1 year(s) Deadline: 2026-09-02 23:59:59 Other perks: 5 days a week Skills required: Cold Calling, Email Marketing, Lead Generation, English Proficiency (Spoken), English Proficiency (Written) and Marketing Other Requirements: - 1. Bachelor's degree in marketing, business, or a related field. A master's degree is a plus. - 2. 1 year in B2B SaaS demand generation, preferably within the technology industry. - 3. Strong knowledge of demand generation strategies, tactics, and tools like Smartlead, Instantly, Phantombuster, Prospectoo, Sendgrid, Apollo, and Lusha - 4. Preferred qualifications include prior involvement in B2B marketing. - 5. Proficient in marketing analytics, with the ability to measure and analyse campaign performance, identify trends and make data-driven recommendations. - 6. Strong project management skills with the ability to prioritise and manage multiple projects and stakeholders simultaneously. - 7. Collaborative mindset and the ability to work effectively with cross-functional teams to achieve common goals. - 8. Self-motivated and results-oriented, with a track record of meeting or exceeding targets and KPIs. About Company: At UShark Marketing, we help businesses grow their revenues with data-driven strategies and creative solutions. Based in Siliguri, we specialize in SEO, social media marketing, content marketing, PPC advertising, and online reputation management.