Brand Marketing Manager

About Audien Hearing

Audien Hearing is on a mission to make hearing affordable, accessible, and stigma-free for everyone. Proudly serving over 1 million customers, we lead the way in the over-the-counter (OTC) hearing aid industry by combining innovative technology with a direct-to-consumer model. Our team is passionate about building high-impact products that empower individuals to reconnect with the world around them—at a fraction of traditional hearing aid costs.

Job Title: Brand Marketing Manager/Director
Location: Scottsdale, AZ (Hybrid or Remote options available)
Employment Type: Full-Time

Position Overview
The Brand Marketing Manager will be responsible for developing and executing creative campaigns, partnerships, and brand-building initiatives that drive awareness, trust, and long-term loyalty. This role will oversee brand messaging, manage cross-channel marketing efforts, and work closely with internal creative, content, and performance teams to ensure a cohesive and compelling brand presence across all customer touchpoints.

Key Responsibilities

- Lead the development of integrated brand campaigns across digital, social, influencer, and offline channels.

- Plan and execute partnership initiatives that elevate the brand and reach new audiences (e.g., influencers, media, co-branded campaigns).

- Take responsibility for consistency of brand voice, messaging, and visual identity in collaboration with creative and design teams.

- Oversee content strategy for brand storytelling across paid, owned, and earned media.

- Collaborate with performance marketing to ensure brand consistency and lift within paid channels.

- Analyze brand metrics (awareness, sentiment, engagement) and use insights to optimize strategies.

- Partner with product and CX teams to align brand messaging with customer experience.

- Monitor industry trends, competitor activity, and cultural moments to keep the brand relevant and differentiated.

Qualifications

- 4–6+ years of experience in brand marketing, campaign management, or strategic communications in a consumer product environment; wellness/health experience a plus.

- Strong portfolio of successful brand campaigns or partnerships.

- Excellent project management skills with experience leading cross-functional initiatives.

- Strong storytelling and creative brief writing skills.

- Deep understanding of the paid, owned, and earned marketing ecosystem and KPI’s related to distinct marketing tactics.

- Strategic thinker with a creative mindset and data-informed approach.

- Exceptional communication and collaboration skills.

Originally posted on Himalayas