Brand Manager, Respiratory Biologics - HCM
Job Title: Brand Manager, Respiratory Biologics - HCM
Job Location: District 1, Hồ Chí Minh, Vietnam
Job Location Type: Remote
Job Contract Type: Full time
Job Seniority Level:
Brand Manager, Respiratory - HCM
The ideal candidate is a passionate, self-motivated, and detail-oriented team player who is committed to the success of our customers. Then AstraZeneca might be the one for you!
About AstraZeneca and AstraZeneca Vietnam
AstraZeneca
AstraZeneca (LSE/STO/Nasdaq: AZN) is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. Based in Cambridge, UK, AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide. Please visit astrazeneca.com and follow the Company on Twitter @AstraZeneca.
AstraZeneca Vietnam
As a Foreign Invested Enterprise with over 600 members, AstraZeneca is investing into Vietnam 360 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities.
Over the last three decades accompanying Vietnam’s sustainable development, AstraZeneca has run several impactful programmes in collaboration with the Government, Ministry of Health and healthcare partners to promote disease awareness, prevention and early detection. In recent years, AstraZeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19 and advancement of cancer treatment and disease awareness. The company has also been recognized among Vietnam’s Top 100 Best Places to Work (2018 – 2024) with various other industry awards from BritCham, EuroCham, and government agencies.
What you’ll do
Job Description / Capsule
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Manage the brand/therapeutic area: developing and implementing of marketing plans (brand strategic and operational plans, launch readiness plans) to achieve the brand objectives and outcomes.
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Building and management P&L of brands/therapeutic area aligned with company objectives.
Typical Accountabilities
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Developing and deploying strategies to achieve business’s goals, maintain/improve sales, profit, and market share, both with current and future indications.
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Overseeing and developing messaging of relevant content to ensure tactical execution ladders up to brand imperatives.
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Ensuring successful and timely execution of marketing brand plans; implementing key promotional tactics to drive the brand strategy and support overall brand goals.
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Working effectively and closely with members of marketing and matrix team to ensure appropriate understanding and implementation of the product strategies.
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Working collaboratively with medical, legal and promotional compliance teams to develop and execute high impact marketing materials.
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Managing and work with external vendors to create personalized marketing campaigns.
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Analysing market research, data sources, and interaction with key opinion leaders and customer-facing teams to mine customer insights.
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Supporting development of brand digital strategy delivering channel insights and tactical recommendation and leading execution of digital brand campaigns, tactics and programs to drive operational effectiveness, business impact and meet objectives.
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Leveraging digital capabilities to drive customer engagement for the brand. Examples may include web sites, interactive visual aids, email, display ads, remote engagement and search engine marketing.
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Effectively managing project scope, budgets, timelines, and deliverables for assigned projects.
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Assisting in the development of the brand strategy and annual brand plan b