Brand Manager

Lead the planning and execution brand campaigns

- Plan and deliver full year integrated marketing/brand campaign calendars with Business units, Products, and Agency partners, including awareness building and acquisition, base upsell, cross-sell and lifecycle management campaigns

- Lead small, medium, and large sized cross functional campaigns – from the development of insight-driven communications briefs through to in-market execution and post campaign analysis

- Manage the execution of production process – working closely with internal, agency and production partners to meet deadlines and track campaigns

- Manage the implementation of communication programs with a quarter over quarter outlook

- Thoroughly understand production processes, actively explore opportunities to improve speed to market and efficiency

- Regularly communicate project status and timeline updates to internal stakeholders

- Publish project post-analysis reports with recommendations for future campaigns

- Monitor and evaluate competitive activities and share points of view on opportunities

- Prioritize and juggle many tasks and projects at once.

- Effectivity work within a team environment.

Brand positioning development

- Create brand differentiation in market to achieve business targets and capture the greatest share

- Work closely with internal team counterparts to understand and shape brand strategy, business requirements, product details, and consumer insights

- Ensure product alignment to overarching brand strategy

- Develop and evolve brand positioning campaign to enhance brand recognition and brand health

Originally posted on Himalayas