Associate Director Product Marketing
As Associate Director of Product Marketing, you will lead the go-to-market strategy and execution across a portfolio of Enterprise Informatics products, driving cross-functional alignment and high-impact launches. You will own positioning and messaging, translating customer and market insights into compelling narratives that accelerate adoption and growth.
Operating as a strategic partner to product, sales, and marketing leadership, you will influence product direction, shape market presence, and build scalable GTM frameworks. You will also lead and develop a high-performing team, ensuring strong execution and measurable business impact.
Requirements
Key Responsibilities
Go-to-Market Strategy & Product Launch Leadership
- Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios
- Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders
- Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence
- Own executive-level readiness and accountability for successful launches and revenue impact
Strategic Messaging & Market Positioning
- Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership
- Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas
- Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative
- Ensure consistency and quality of messaging across all customer touchpoints and regions
Customer, Market & Competitive Intelligence
- Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction
- Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership
- Influence product strategy and investment priorities based on market opportunities and emerging trends
- Champion a customer-centric approach across the organization
Integrated Campaigns & Demand Strategy
- Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams
- Ensure alignment between product marketing initiatives and pipeline/revenue goals
- Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale
- Drive innovation in channels, storytelling, and engagement to accelerate growth
Partner & Ecosystem Marketing Leadership
- Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth
- Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes
- Build scalable partner enablement programs and frameworks to expand reach and market penetration
Team Leadership & Organizational Impact
- Support the development of the Marketing & Communications team, fostering a culture of excellence, accountability, and innovation
- Supervise, coach, and evaluate team members to ensure high performance and professional development.
- Assign and prioritize workloads, monitor progress, and adjust resources to meet deadlines and objectives.
- Set clear goals, conduct regular performance reviews, provide constructive feedback and development plans, and implement improvement plans when needed.
- Recruit, onboard, and train new employees, ensuring alignment with organizational policies and culture.
- Foster a positive work environment by resolving conflicts proactively, promoting collaboration and accountability across the team, and maintaining clear communication across the team
- Define organizational structure, roles, and career development pathways
- Act as a key member of the marketing leadership team, contributing to overall company strategy and decision-ma