Appointment Setter - (Legal Services)
Appointment Setter – Legal Services (SDR / BDR) – Remote
Outbound Outreach | CRM | Sales Development | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We’re hiring for our client, a growing U.S.-based company, seeking a highly motivated Appointment Setter to engage attorneys and law firms, qualify interest, and schedule high-quality discovery calls for the sales team.
This is a high-impact sales development role focused on:
- Starting conversations with legal professionals
- Building relationships with decision-makers
- Handling objections confidently
- Following up consistently over time
- Turning outreach into booked meetings
If you are persistent, organized, confident on calls, and comfortable speaking with professionals and decision-makers, this role offers direct impact on pipeline growth and revenue generation.
What You’ll Own
Lead Outreach & Prospect Engagement
- Conduct inbound and outbound outreach to attorneys and law firms
- Introduce services and initiate meaningful conversations
- Ask targeted questions to:
- Understand business needs
- Qualify interest
- Navigate gatekeepers and connect with decision-makers
- Build rapport with professional, high-value prospects
- Maintain consistent outreach activity across calls, emails, and LinkedIn
Appointment Setting
- Schedule qualified discovery calls for the sales team
- Ensure prospects are:
- Properly informed
- Prepared for meetings
- Coordinate calendars and scheduling availability
- Maintain clear communication regarding next steps and follow-ups
Follow-Up & Lead Nurturing
- Execute structured follow-up sequences
- Keep prospects engaged across longer sales cycles
- Handle objections professionally and confidently
- Continue outreach until:
- A meeting is booked, or
- A clear decision is reached
- Maintain strong persistence without losing professionalism
CRM & Pipeline Management
- Maintain accurate records within CRM systems such as:
- HubSpot
- Salesforce
- Track:
- Outreach activity
- Lead status
- Appointments booked
- Follow-up progress
- Ensure all communication and activity is fully documented
- Maintain clean and organized pipeline data
What Success Looks Like
- Consistent flow of qualified booked meetings
- Strong follow-up discipline with no missed opportunities
- High appointment show-up rates
- Organized and reliable CRM records
- Positive feedback from the sales team regarding lead quality
What Makes You a Strong Fit
- You are a confident communicator across phone, email, and LinkedIn
- You are persistent and resilient in outbound outreach
- You are comfortable speaking with attorneys and professionals
- You stay organized while managing multiple conversations and follow-ups
- You are self-motivated and capable of working independently
- You handle objections calmly and professionally
Requirements (Must-Have)
Experience
- Experience in:
- Appointment Setting
- SDR / BDR roles
- Sales Development
- Outbound lead generation
- Strong outbound outreach and follow-up experience
Skills
- Excellent verbal and written English communication skills
- Confidence handling objections and pushback
- Experience using:
- HubSpot
- Salesforce
- Calendly
- Google Calendar
- Strong organization and multitasking abilities
- Reliable internet connection and professional remote work setup
Nice to Have
- Experience working with:
- Law firms
- Attorneys
- Professional services companies
- Agency or marketing-services outreach experience
- Experience with high-value or consultative sales
- Proven ability to navigate gatekeepers effectively
Tools You’ll Use
- HubSpot / Salesforce
- Calendly / Google Calendar
- Email and calling platforms
- Outreach and prospecting tools
What a Typical Day Looks Like
- Conduct outbound outreach to attorneys and legal professionals
- Engage and qualify prospects
- Handle objection