Analytics Implementation Consultant

We seek a skilled Google Tag Manager (GTM)/Google Analytics 4 (GA4) Implementation Specialist to join Sporty Group . This role is critical in ensuring the accuracy, efficiency, and strategic use of our data analytics platforms to drive business objectives.
What you'll be doing

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Campaign Management: Support marketing campaigns by ensuring accurate tracking for conversions, events, and user interactions. Analyse campaign performance data and provide insights to improve campaign effectiveness.

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Marketing Platform Integration: Configure and manage tracking for third-party advertising and marketing platforms, ensuring accurate attribution, conversion tracking, and campaign measurement.

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Stakeholder Partnership: Partner with Marketing, Product, and Engineering teams to understand campaign requirements, manage stakeholder needs and expectations, advise on tracking strategies, and ensure timely delivery of analytics implementations.

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Platform Audit: Conduct comprehensive audits of our Google Tag Manager and Google Analytics 4 implementations to identify discrepancies, inefficiencies, and opportunities for improvement.

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Implementation: Lead the implementation of GTM and GA4 across our web platforms, ensuring all tags, triggers, and variables are correctly configured to capture the required data.

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Maintenance: Regularly update, maintain, and optimize GTM containers and GA4 configurations to support new features, evolving business requirements, and platform updates.

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Debugging: Identify, troubleshoot, and resolve issues related to tag management, data layers, and analytics tracking, ensuring data integrity and accuracy across all marketing channels.

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Training & Documentation: Train internal teams on the effective use of GTM and GA4 for their day-to-day operations. Document processes, best practices, and system changes.

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Compliance & Privacy: Ensure all implementations comply with data protection regulations such as GDPR and CCPA while maintaining user privacy standards.

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Ownership: Own the implementation of front-end and back-end tracking events and serve as the primary specialist for investigating and resolving tracking issues. Establish processes for testing events across Product Managers and Engineering teams.

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Documentation: Curate and maintain a tracking schema for front-end and back-end events, including triggers, event parameters, user properties, and related documentation.

What you'll bring

- Minimum of 3 years of experience implementing, auditing, and managing Google Tag Manager and Google Analytics 4 across complex web, Android, and iOS platforms.

- Strong understanding of web analytics, digital marketing, and data privacy.

- Demonstrated experience implementing, configuring, and troubleshooting analytics tracking across marketing campaigns and third-party advertising platforms in a B2C environment.

- Excellent communication and organizational skills, especially when collaborating across remote teams and with both technical and non-technical stakeholders.

- Excellent analytical and problem-solving skills, with a passion for turning data into actionable insights.

- Proficient in HTML, CSS, and JavaScript, with a solid understanding of how they interact with GTM and GA4.

- Familiarity with A/B testing tools, SEO, PPC, and social media campaign tracking.

Nice to Have

- Experience in the sports betting or gaming industry.

- Experience with marketing, attribution, and analytics platforms such as AppsFlyer, Adjust, Google Ads, Meta Ads, TikTok Ads, or similar.

- Experience implementing Server-Side Google Tag Manager for business-critical events.

- Google Analytics, Google Tag Manager, or related certifications.

What’s in it for you

- Sporty is a remote first company in pursuit of sustainability

- A competitive salary + individual performance based bonuses every quarter

- 28 days paid annual leave

- Our core working hours are 10am-3pm in your local time zone with flexib