ANALYST DIGITAL MARKETING IV IV (#, PA, US, 17057)
Job Posting Title: ANALYST DIGITAL MARKETING IV (Remote) IV
Job ID: 155456
Job Code: 30004700
Business Unit: [[businessUnit]]
Building: Non-TE facility (902)
Band/Level: 5
Hiring Manager: YAN LIZZIE WANG
Recruiter: Pete Roosendaal
Relocation: No
Travel: Less than 10%
Employee Referral Amount: $1,000.00
Education Experience: Bachelors Degree (High School +4 years)
Employment Experience: 7-10 years
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.
Senior Digital Marketing Analyst
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable, and more connected world.
Job Overview
As a member of the Digital Data Networks (DDN) Marketing team, the Senior Digital Marketing Analyst is responsible for driving digital growth by improving product and solution findability, attracting qualified target customers, and converting digital engagement into measurable business opportunities.
Reporting to the Senior Digital Marketing Manager of DDN, this role owns offsite digital channels, including paid search, paid and organic social, engineering and component discovery sites, and eCommerce touchpoints. The Senior Digital Marketing Analyst will drive digital growth initiatives across existing and emerging digital channels by connecting commercial priorities with digital channel execution, customer targeting, content promotion, analytics, and conversion optimization. The role is focused on increasing qualified traffic, engagement, leads, eCommerce opportunities, and revenue potential from target markets and accounts.
The ideal candidate will have demonstrated experience driving digital growth through owned digital channels, external digital platforms, eCommerce-related initiatives, and content findability, while leading cross-functional partnerships that improve customer engagement and conversion. This person should bring a strong commercial mindset, practical execution capability, and a clear understanding of how engineers, buyers, and target accounts discover, evaluate, and convert through digital touchpoints.
This individual must be effective in cross-functional and matrixed organizations. She/he will be self-directed and able to execute a broad spectrum of digital projects while partnering with multiple stakeholders globally.
Responsibilities
• Translate business priorities, target account needs, and product growth opportunities into actionable digital growth plans.
• Plan, launch, manage, and optimize digital growth across paid search, paid and organic social, engineering communities, component search platforms, distributor sites, and new or emerging digital channels.
• Support eCommerce growth by driving qualified traffic to online buying paths, promoting priority products through digital channels, and identifying opportunities to improve self-service discovery and conversion.
• Collaborate with PMs, sales, and engineering teams to enhance product availability, product recommendations, cross-sell opportunities, and measurable commercial outcomes for eCommerce.
• Improve product and solution findability by leveraging various offsite digital channels.
• Partner with integrated marketing, product marketing, sales, analytics, agencies, and external platform partners to execute digital growth initiatives and improve customer paths from discovery to conversion.
• Test and scale new digital growth opportunities, tools, and external sites that can expand reach, improve engagement, and support measurable business growth.
Background & Qualifications
• BA/BS degree; advanced education and/or relevant coursework preferred.
• At least 8 years of experience in digital marketing, digital growth, performance marketing, eCommerce, or digital platform roles, preferably in B2B technology, industrial, electronics, or distribution-related industries.
• Stro