Amazon Paid Media & Growth Strategist

Position Overview We are seeking an experienced Amazon Paid Media & Growth Manager to lead paid media strategy, customer acquisition, and performance growth across a large portfolio of brands on Amazon. This is not a traditional PPC campaign management role. Our campaigns are supported by an external advertising partner responsible for day-to-day campaign execution and optimization. This role will sit above campaign execution, using advertising, organic, competitive, and profitability data to determine where we should invest, where we should scale, where we should pull back, and where the greatest opportunities exist to acquire new customers and grow market share. The ideal candidate combines deep Amazon advertising expertise with a broader growth marketing and customer acquisition mindset. This person should be able to turn complex performance data into actionable growth strategies and work cross-functionally with our analytics, brand, organic, content, and external advertising teams. Key Responsibilities Growth & Customer Acquisition Strategy · Own the strategic direction of Amazon paid media with a primary focus on profitable customer acquisition, incremental growth, and market-share expansion. · Identify opportunities to acquire new customers through non-branded, category, competitor, and discovery-focused advertising strategies. · Evaluate where advertising is generating incremental business versus where spend may be subsidizing sales that would have occurred organically. · Develop strategies for conquesting competitors, entering new keyword markets, defending market share, and accelerating priority products. · Build paid media strategies for new product launches, hero products, seasonal opportunities, and high-velocity events including Prime events and Black Friday/Cyber Monday. · Evaluate the customer journey and determine how paid media can support awareness, consideration, conversion, and repeat purchase. Amazon Advertising Strategy · Analyze performance across Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display, and other relevant Amazon advertising opportunities. · Evaluate performance using TACOS, ACOS, ROAS, CTR, CVR, CPC, organic rank, impression share, profitability, and customer acquisition metrics rather than optimizing toward a single advertising KPI. · Identify opportunities to increase investment, reduce inefficient spend, test new strategies, and improve overall advertising efficiency. · Analyze branded versus non-branded performance and determine the appropriate investment strategy for each. · Evaluate keyword-level and ASIN-level performance to identify areas of opportunity and diminishing returns. · Partner on DSP strategy and evaluate opportunities for upper-funnel and retargeting investment. Organic + Paid Growth · Work closely with the Marketplace/Brand and Analytics teams to understand how advertising impacts organic visibility and total business performance. · Evaluate relationships between paid search activity, organic ranking, conversion, traffic, and total sales. · Identify products where the primary issue is discoverability versus conversion and recommend the appropriate growth strategy. · Use search-volume, keyword-ranking, competitive, and category data to identify whitespace opportunities. · Ensure advertising strategy supports broader brand and marketplace objectives rather than operating independently from organic strategy. Agency Partnership & Strategic Oversight · Serve as the primary strategic counterpart to our external Amazon advertising partner. · Review agency recommendations and performance and determine whether strategies align with company growth and profitability objectives. · Challenge recommendations when appropriate and bring additional opportunities to the agency based on internal analytics and business priorities. · Translate internal findings into clear advertising initiatives for agency execution. · Establish testi