AI Search & Visibility Mgr

Our Mission

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.
Overview
How you can make a difference

The Manager, AI Search & Visibility is responsible for increasing HealthEquity 's discoverability, authority, and visibility across search engines, AI assistants, answer engines, and other digital research channels. This role develops the strategies, insights, and measurement frameworks that help HealthEquity become easier to find, understand, trust, and recommend.

This role will serve as a strategic owner for how HealthEquity appears across traditional search, AI-powered discovery, and emerging digital decision-making environments. The Manager will connect visibility efforts to business outcomes by improving qualified digital traffic, market authority, competitive share of voice, buyer journey engagement, and pipeline influence.

Working cross-functionally with Content, Communications, Social, Product, Web, Commercial, Analytics, and other marketing stakeholders, the Manager identifies visibility opportunities, monitors competitive trends, and delivers strategic recommendations that strengthen HealthEquity 's digital presence, market position, and credibility with buyers, partners, consultants, and customers.
Reporting Structure and Work Setting

The Manager, AI Search & Visibility reports to the Director of Content Marketing. This role typically performs remote.
What you’ll be doing
AI Visibility & Search Strategy
- Own HealthEquity 's strategy for improving visibility across search engines, AI assistants, answer engines, and emerging digital discovery platforms.

- Develop and maintain a strategic roadmap that improves HealthEquity 's discoverability, brand authority, market relevance, and competitive positioning over time.

- Identify opportunities to increase HealthEquity 's presence throughout buyer research journeys, category discovery, competitive evaluations, and decision-making moments.

- Monitor changes in AI search, search behavior, digital discovery trends, and buyer research patterns; recommend actions that maintain HealthEquity 's competitive position.

- Translate visibility opportunities into business recommendations that support qualified traffic, brand preference, pipeline influence, and customer acquisition.

Content, UX & Technical Optimization
- Partner with Content, Communications, Product, UX, Web, and Analytics teams to improve content structure, information architecture, machine readability, and discoverability.

- Identify content gaps, authority gaps, user experience challenges, technical barriers, and metadata or structured data opportunities that impact visibility.

- Recommend content, website, and authority-building initiatives that strengthen HealthEquity 's presence throughout key buyer journeys.

- Advise stakeholders on content formats, navigation, linking strategies, page structure, and digital experiences that improve visibility, engagement, AI retrieval, and conversion.

- Collaborate with technical and web partners to ensure SEO and AI visibility considerations are incorporated into website enhancements, launches, migrations, and content updates.

- Apply dynamic and programmatic optimization approaches — using templates, rules-based logic, and automation to improve visibility, structure, and machine readability across large volumes of pages and sites simultaneously — rather than relying solely on manual, page-by-page optimization.

Authority & Digital Presence
- Strengthen HealthEquity 's authority, credibility, and visibility across owned, earned, shared, and third-party digital properties.

- Serve as a subject matter expert on competitive digital visibility, including how HealthEquity and competitors appear across search engines, AI assistants, answer engines, review platforms, publications, and industry conversations.

- Partner with Communications, PR, Social Media, Content, and Commerci