Account Manager - PS DirectLocal Core Account Management
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The Account Manager role is responsible for building, maintaining, & growing relationships with clients by managing their advertising campaigns across multiple publishers/platforms (ex. search, display, social ads, O&O digital/print media etc.). The primary focus is ensuring our clients achieve & exceed their desired marketing goals through strategic campaign planning, and data analysis. As the Account Manager, you will act as the primary point of contact for client concerns and needs post-sales. Must possess strong expertise in existing & emerging business marketing solutions, coupled with the ability to collaborate with our sales partners, post sales optimizers to identify opportunities, and effectively deliver on solutions that maximize a client's ROI; are minimum expectations. In this dynamic role, a change-minded person will be crucial for effectively navigating the ever-evolving landscape of digital and traditional marketing concepts. Seamlessly, the AM will integrate with various teams and adapt to new challenges, ensuring that strategies remain agile and responsive to client needs
Position Requirements:
- Closely partner with sales team(s), in owning the client relationship by: building solid rapport, demonstrating transparency, & delivering results against joint business objective
- Understand, manage, and anticipate client expectations, gain client alignment, and fully mobilize/engage partner teams against the aligned approach while maintaining a strong communicative relationshi
- Create a consistent open line of communication ensuring our value story & service successes are in parallel to a client's needs/goals via performance reviews (Weekly, Monthly, etc.
- Articulate media programs to devise appropriate strategies and campaign implementation plan
- Work alongside our sales, and post sales optimization teams to formulate and act upon appropriate digital strategies and executions. These actions will aid in meeting and exceeding our clients' business goals
- Advise our clients on how best to leverage feasible ongoing and impending marketing strategies
- Ensure a highly consistent marketing message across paid search, organic presence, display, social media, and O&O digital/print marketing channels
- Daily proficiency in customer relationship management, online search, and display adve