Account Executive - Brand Standards
Overview of the Team
The Williams-Sonoma, Inc. Business to Business team is responsible for driving significant growth across the B2B channel. The team partners with clients in hospitality, commercial, residential, and other professional markets, with a focus on developers, owner/operators, specifiers, procurement teams, and enterprise clients.
Our team brings the full WSI portfolio to life for business customers across Pottery Barn, West Elm, Rejuvenation, Williams-Sonoma Home, Greenrow, and Mark & Graham. We identify and develop new client relationships, build strategic programs, and deliver large-volume incremental sales across a diverse and growing client roster.
Overview of the Role
This is a national new-business development and strategic account role focused on identifying, pursuing, and securing large brand partnerships with multi-location clients. The person in this role will be responsible for hunting new opportunities, building a qualified pipeline, closing new business, and managing the accounts they originate.
The ideal candidate is a proactive business developer with strong industry relationships, a disciplined approach to prospecting, and experience converting complex opportunities into long-term commercial partnerships. This role is best suited for someone who is energized by creating new business, opening doors with prospective clients, and growing those relationships over time across the WSI brand portfolio.
This is a remote role that can be based in New York City, Los Angeles, San Francisco, Atlanta, Nashville, Chicago, Seattle, Miami, or Dallas.
Responsibilities
- Proactively identify, prospect, and develop new business opportunities with national and multi-location clients.
- Build and maintain a qualified pipeline of prospective Brand Standards partnerships across commercial and emerging industry verticals, using Salesforce to manage account activity, opportunity tracking, and forecasting.
- Own the full sales cycle for self-sourced opportunities, from prospecting and discovery through proposal, negotiation, close, and ongoing account management.
- Translate client needs into clear proposals, product recommendations, pricing strategies, and program structures that support successful close and execution
- Manage follow-up, next steps, internal coordination, and client-facing deliverables to ensure sales strategies are executed effectively from initial meeting through rollout.
- Leverage existing relationships while also creating new relationships with developers, owners, operators, specifiers, procurement teams, and other key decision-makers.
- Develop and execute a strategic business plan and sales strategy to drive new-business growth and meet departmental sales goals.
- Partner with cross-functional subject matter experts and internal support teams to deliver the WSI value proposition, execute sales strategies, and support a strong client experience.
- Promote WSI products and services to prospective and existing clients through a variety of outreach opportunities, including telephone, email, office visits, site visits, trade shows, and industry events.
- Represent WSI with strong product knowledge, professional communication, and outstanding service throughout the sales and client-management process.
- Proactively seek opportunities for expansion in new industry verticals, including senior living, banking, retail, F&B, cruise, education, healthcare, private aviation, and other commercial markets.
Qualifications
- Minimum of 3 years of directly relevant sales experience, preferably in contract furniture, brand standards, or related industries; or 7+ years of experience in design or development.
- Proven track record of hunting, developing, and closing new business, preferably in a complex B2B sales environment.
- Demonstrated ability to build a pipeline through proactive outreach, industry relationships, referrals, networking, trade shows, and targeted prospecting.
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